• proposal: MornflakeResearch
• case study: MornflakeOutreach
• directory: UKOnlineCommunities

http://www.mornflake.com

http://www.mornflakeoats.co.uk

http://www.mornflakecompetition.com

Mornflake Video Contest and Outreach useful links

Mornflake video contest winner, Flatmates by Lucy Holdsworth

Mornflake

• Competition web site http://www.mornflakecompetition.com/
• Blog: http://blog.mornflake.com/
• Oat Cuisine: http://mornflake.typepad.com/recipes/
• Blog post "The most unique internet video competition ever?" http://blog.mornflake.com/2009/06/the-mo.html
• Blog post: "A brief history of Mornflake" http://blog.mornflake.com/2009/06/a.html
• Blog post: "Company Facts" http://blog.mornflake.com/2009/06/about-mornflake-company-facts.html
• Facebook fan page: http://www.facebook.com/pages/Mornflake/88802526666
• Youtube: http://www.youtube.com/user/morningfoods
• Twitter: http://twitter.com/MorningFoods

• Home page: http://www.uvizz.com
• uvizz blog: http://www.uvizzblog.com/
• Great blog post about how uVizz breaks new ground. http://www.rachel-levy.com/uvizz-the-next-big-video-sharing-platform/

• Home page: http://blog.thelawfirmgroup.com/
• "How it started" http://blog.thelawfirmgroup.com/thelawfirm/2009/06/mornflake-video-competition-launch.html

• Online press release http://www.pitchengine.com/preview-release.php?id=15341

New Image

BrandMe overhauls Mornflake packs

Ethics

The ethical shopper: breakfast cereals, Dominic Murphy reviews the best buys, as rated by ethiscore.org, The Guardian, Tuesday 18 October 2005

Mornflake Organic Oats Score: 14 out of 20. Yes, it's porridge, and one with a long history, too. Produced by Morning Foods, an independent Cheshire firm that began milling oats in 1675. Today, it's the country's largest oat producer, supplying bulk to other companies as well as its own products. Sponsors a new health and fitness initiative in schools known as the Golden Mile Club. 99p, 750g Morrisons, Asda, Waitrose, Co-op and mail order (0700 438 6287, www.mornflake.com) Absolutely nothing added to these oats, so you can eat your porridge in the knowledge that little's changed since it was the staple of the 17th-century yeoman's breakfast. No particular ethical boasts in the company blurb, however, and these organic oats are only one product line from a range of cereals. Makes a smooth porridge using half milk, half water.

College Gate and Mornflake Oats... The snap shows the view from the side of the building looking towards Shavington, with the Mornflake Oats factory pumping out something or other. Whatever it is, the smell of breakfast cereals and bars is gorgeous!

AboutThisPage

• UKOnlineCommunityResearch=LeonBenjamin of TheLawFirm is funding MinciuSodas to create a directory, in the PublicDomain, of UK online communities so as to deduce whose members might be interested to participate in an online contest to create online videos by which Mornflake breakfast cereals would be better known.
• ShopWithUs=<a href="http://www.mornflake.com">Mornflake in the UK mills oats for breakfast cereals</a>.